Why Cost per Meta Purchase Is More Reliable Than Cost per Conversation in WhatsApp Ads 🔍 Introduction As businesses scale their WhatsApp marketing, especially through WhatsApp Meta Purchase WhatsApp Ads , one question keeps surfacing… : Which metric truly reflects ROI Cost per Conversation or Cost per Meta Purchase? With WhatsApp becoming a dominant channel for commerce and customer engagement, marketers often rely heavily on Cost per Conversation  as a benchmark. But in rea

WhatsApp Business Messaging at Scale: Best Practices for Reminders, Follow-Ups, and Education 🔍 Introduction In today’s digital economy, brands interact with customers across multiple touchpoints websites, apps, social platforms, and offline channels. Yet, when it comes to timely reminders, consistent follow-ups, and ongoing customer education , most businesses still rely on fragmented, manual processes. This leads to missed opportunities, delayed responses, poor customer ex

The Role of Multi-Chatbot Journeys in Improving Customer Experience on WhatsApp Introduction Customer expectations are evolving faster than ever. Businesses are now expected to respond instantly, provide accurate information, support buyers across multiple stages, and deliver a personalized experience—24/7. Traditional customer support channels like phone calls, emails, and manual chat processes struggle to meet these expectations, especially as inquiry volumes rise. WhatsApp

Unlocking WhatsApp’s Tech Stack: Conversions API, Attribution, and CRM Integrations 🔍 Introduction For most businesses, WhatsApp has evolved from a simple communication app into a strategic customer engagement powerhouse. Yet, many brands still struggle to measure conversions accurately, attribute ROI, and sync conversations with their CRMs. Manual tracking, scattered data, and inconsistent customer journeys lead to lost leads, mismanaged follow-ups, and missed revenue. This

From Lead Gen to Conversions: How WhatsApp Outperforms Traditional Business-As-Usual Campaigns 🔍 Introduction Most businesses today still rely on traditional Business-As-Usual (BAU)  campaigns email blasts, cold calls, manual follow-ups, and basic landing-page lead forms. While these methods worked a decade ago, today’s customer expects instant answers, personalized engagement, and convenience. The result? Manual processes often create bottlenecks, high drop-off rates, slow

How QI Spine Leveraged WhatsApp Automation to Boost Patient Engagement and Conversions 🔍 Introduction Managing patient communication manually is one of the biggest challenges healthcare brands face today. Missed follow-ups, delayed responses, and difficulty tracking patient journeys all contribute to reduced engagement and lower conversion rates. Healthcare providers like clinics, hospitals, and wellness centers often struggle with: High call volumes No-shows for appointment

Click-to-WhatsApp (CTWA) Ads: How to Drive Higher ROI with Conversational Entry Points 🔍 Introduction Digital advertising has become increasingly competitive, and businesses are constantly searching for more efficient ways to convert leads. Traditional ad formats often send users to websites or landing pages—places where drop-offs are extremely high. With attention spans shrinking and user expectations rising, most customers prefer instant communication over filling long for

WhatsApp Business App vs WhatsApp Business Platform: Which One Should You Choose in 2025? 🔍 Introduction WhatsApp has become the world’s most preferred communication channel, with more than 2.7 billion active users . For businesses, it’s no longer optional—it’s the fastest way to engage customers, automate sales, and streamline support. Yet, in 2025, one confusion still remains: 👉 Should you use the WhatsApp Business App  or the WhatsApp Business Platform (Cloud API) ? Many

WhatsApp voice messages WhatsApp CX automation How Voice Messaging on WhatsApp Enhances Customer Flexibility and Support 🔍 Introduction In today’s hyper-connected digital world, customers expect faster responses, effortless communication, and flexibility across support channels. Traditional text-based interactions or phone calls often fall short—customers may be too busy to type long messages or unable to take a call during work or travel. This is where WhatsApp voice messag

From Apollo 24/7 to Airlines: Real-Life WhatsApp Business Case Studies In today’s digital-first world, customers expect instant responses, seamless support, and personalized experiences—all without switching between multiple apps. This expectation has accelerated the adoption of WhatsApp AI Chatbots , WhatsApp healthcare automation , and aviation-focused automation solutions across industries. Yet, many businesses still manage customer interactions manually—leading to slow re

Click-to-WhatsApp (CTWA) Ads: How to Drive Higher ROI with Conversational Entry Points 🔍 Introduction In today’s digital-first world, customers expect instant, personalized conversations with brands. Traditional ad funnels—where users click an ad, land on a website, and fill out a form—often lead to drop-offs and missed opportunities. That’s where Click-to-WhatsApp Ads (CTWA)  come in. Instead of sending users to static landing pages, these ads connect them directly to a Wha

WhatsApp Business App vs WhatsApp Business Platform: Which One Should You Choose in 2025? In today’s fast-evolving digital world, WhatsApp has transformed from a simple messaging app into a powerful business communication channel. With over 2.7 billion users globally , businesses are increasingly adopting WhatsApp to connect, engage, and convert their audiences. However, one key question often arises: Should you use the WhatsApp Business App or the WhatsApp Business Platform

How ORAI’s RCS Chatbots Are Transforming Marketing Automation & Conversational Sales 🔍 Introduction In today’s fast-paced digital ecosystem, businesses are under constant pressure to create meaningful customer interactions at scale. 🔹 Traditional marketing automation often lacks personalization, making it hard to connect in real time. That’s why brands are shifting toward RCS Chatbot Marketing Automation Conversational Sales , which combines automation with intelligent two

WhatsApp + Google Business Profile: Driving Local Sales with One-Click Conversations Introduction: The New Era of Local Business Engagement In today’s fast-moving digital world, local businesses face a growing challenge — staying connected with customers who expect instant communication and personalized service. Traditional methods like phone calls, forms, or emails often delay responses and cost businesses valuable leads. This is where WhatsApp Google Business Profile WhatsA

Why Webview on WhatsApp Is a Game-Changer for Seamless Shopping Experiences Introduction: The Evolution of Conversational Commerce In today’s fast-paced digital world, customers expect convenience, speed, and personalization in every interaction. Traditional eCommerce, while efficient, still requires users to switch between multiple platforms — from browsing products on a website to making payments on another app. This fragmented experience often leads to cart abandonment and

Voice and Video Calling on WhatsApp for Business: Humanizing Digital Conversations In today's fast-paced digital world, businesses are...

How WhatsApp Payments Are Revolutionizing E-Commerce in India Introduction E-commerce in India has witnessed explosive growth in the past...

WhatsApp Business Channels, Ads & Subscriptions: The Future of Customer Engagement in 2025 🔍 Introduction In today’s hyper-connected...

Top 5 Industry Use Cases for RCS in India (Retail, BFSI, Healthcare & More) with ORAI Robotics Introduction In today’s digital-first...

RCS vs WhatsApp: How ORAI’s Unified Messaging Stack Delivers Better Engagement Introduction In today’s fast-paced digital world,...