WhatsApp Drip Campaign
Why You Need It?
Sales Closure
Improvement
Higher Response
Rate
Message Readability in
First 3 Seconds
Sales Funnel
Growth
Click Through
Rate
Reduction in Manpower &
Effort Cost
never heard of drip campaigns?
Here's a Glimpse
Have you ever searched for a product on Amazon and left the website without buying? Then, you must have seen a series of emails coming your way relevant to the products you searched for. So, if you browse grooming products, grooming tips come to your Email’s inbox. Similarly, you receive several emails when you open an app or a site after some time. Such messages require no manual labor. Customers receive them in an automated sequence, based on user actions and/or specific timelines. The whole approach is called a Drip Campaign.
“In a nutshell, drip campaigns are messages delivered to customers and prospects in a systematic manner, based on a timeline or user actions.”
Why Use WhatsApp for Drip Campaign?
On WhatsApp, a message’s CTR and read ratio is 70% higher than what you get through emails. You can maximize the results of a drip campaign on WhatsApp, powered by ORAI.
With a drip campaign, you can send automated messages via WhatsApp to engage customers on a deeper level. This way, your ability to close sales increases by 20%, while the sales funnel improves by up to 60%.
Business Perks of
WhatsApp Drip Campaign
every 'No' can become
a 'Yes' in sales
It’s pretty common to hear a ‘No’ in sales cycles. And once a lead says “No!”, sales reps forget about that prospective customer. But, so many times, those leads can be motivated to convert with the right kind of messaging, packed with helpful information and use cases.
Send a sequence of 8 educational messages twice per week, and within a month you may find many leads turning into customers.
Build your messages around objections that most of your prospects present whenever they say ‘No’. Allocate a drip campaign to the targeted group of customers and let the results surprise you!
Never Fail to Follow-up
There are a few important facts you should know about sales follow-ups:
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Sales reps who don’t follow up at all – 48%
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Sales reps who go beyond three follow-up contacts with prospects – 10% only
But surprisingly, around 80% of closures in sales happen after 5 to 12 times of follow-up contacts.
You won’t fail to follow-up with any customer when there’s an automated sequence of highly useful messages. Ensure a sequence in your follow-ups, keep the messages personalized, ask questions relevant to previous messages, and avoid sending marketing content.
(Customers usually prefer answering questions instead of looking at marketing contents.)
Engagements go higher by 70%
It doesn’t take any longer than 5 minutes for 80% of messages to get read on WhatsApp. In fact, 98% of younger users read their messages within 3 seconds. And, when you compare the CTR of WhatsApp with Email, it is 70% higher on WhatsApp. Hence, you can expect higher engagements through WhatsApp Drip Campaigns than a drip campaign via traditional email.
Efforts & Time get optimized
You can reduce your follow-up efforts and time by 50% simply by designing a completely automated sequence campaign on WhatsApp. So, your sales representatives can concentrate better on lead generation.
Latest data says that 5 million companies are interacting with customers using WhatsApp, and 80% of them think that it enables business growth.
Consumers remember your brand
Even if you don’t convert a prospect into your customer, that series of messages sent via WhatsApp would enhance your brand recall. This way, your business gets perceived as a helpful brand that is always available to help its customers.
Helpful Tips for a successful
WhatsApp drip campaign
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What is Chatbot?You can think of a Chatbot as a computer technology programmed to talk to humans through text, gestures, touch, voice, 24*7*365.
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What is Education chatbot?ORAI has an AI chatbot for higher education institutions, which you can integrate across all digital channels for marketing and outreach automation. Our Education Chatbot enables student outreach 24*7 to increase admissions every year.
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What is NLP?NLP or Natural Language Processing splits the input given by a user into words and sentences. This technology is used by an AI chatbot to accurately interpret the meaning of user inputs.
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What is the difference between Chatbot and AI Chatbot?AI Chatbots are powered by artificial intelligence technology, which makes them more conversational, predictive, and data-driven than generic chatbots. AI bots are more personalized, interactive, and sophisticated when it comes to answering questions asked by humans.
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Is ORAI a Chatbot or AI Chatbot?ORAI offers AI-powered, humanized conversational chatbots.
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What are the benefits of an AI Chatbot for University/College?ORAI is enabling higher education institutions, universities, and colleges with advanced AI Chatbot to automate and scale up student outreach, student engagement, and student experience at every stage.
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What are the major features of ORAI’s Education Chatbot?ORAI’s Education Chatbot comes with a wide range of features such as automated application support, pre-admission information, multi-lingual support, payment support, marketing integrations, alumni assistance, and more.
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Who would build the Education Chatbot for me?We have a team of experienced professionals who specialize in AI, ML, NLP, and chatbot designing. Our team will take care of the complete deployment, implementation, and maintenance of an education chatbot for you.
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What are the Software systems on which the Education Chatbot can be integrated?ORAI is easy to integrate with all software systems such as Microsoft, AWS, Oracle, Nopaperforms, Leadsquad, Extraedge, Google, Salesforce, and more.
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How can Education Chatbot get me more information on the Request?Whenever a student requests for any information, ORAI’s chatbot fulfills that request via text, sending media, or connecting with a counselor on the same platform instantaneously.
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How can ORAI help during the admission season?With our AI chatbot, you can automate your student outreach to scale up your admission numbers. Our virtual assistant can engage your prospective students 24*7 and help them with their application without any human intervention required.
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How’s ORAI beneficial for my student lead generation/qualification?While ORAI interacts with students to qualify leads in real-time, it also allows your counselors to seamlessly take over a conversation for all hot leads.
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Can ORAI help me use WhatsApp for Student Outreach and Engagement?ORAI can get you a verified business account on WhatsApp and integrate it with ORAI WhatsApp AI Chatbot as well. So, you can automate customer engagement via WhatsApp to maximize your admission numbers every season.
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Can ORAI give me a Demo for Free?You can request a FREE DEMOfrom us. Our experts will show you the features and explain multiple use cases for your university/college/institution.
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