Meta Business Agent Setup: App vs API — and What Meta Didn't Ship (2026 Guide) By Swapnil Jain, Founder & CEO, ORAI Robotics · Published 30 July 2026 Key takeaways There are two versions of Meta Business Agent. The WhatsApp Business app version is set up in-app with no coding. The Platform (API) version is configured entirely through APIs. The API version has no configuration interface. WhatsApp Manager shows a checklist, but every button links to developer documentation. Met