Messaging platforms and artificial intelligence have grown simultaneously in the digital space. You can even say that AI has brought advancements to messaging platforms. With WhatsApp being the world's most used messenger app, today modern businesses are integrating their marketing and sales efforts with extensive WhatsApp conversational AI solutions.
When customers are on messaging platforms, how can businesses use these platforms for sales and marketing?
Considering 2 billion active users on WhatsApp and 1.3 billion users on Facebook Messenger, they have become the best platforms to bridge the gap between business enterprises and potential customers. And conversational AI is at the center of it all. Conversational AI is automating all forms of virtual communication and ensuring a hyper-personalized experience for every user, which results in better marketing ROI and Sales Amplification.
Top 5 trends on how WhatsApp Conversational AI Is Elevating Sales And Digital Marketing Performance
1. Amplifying marketing and Sales Conversations with Omni-channel strategies
Connect all digital customer touchpoints together with a single conversational AI platform to provide seamless interactions across all platforms.
2. Automating customer journey and engagement with WhatsApp Drip Campaigns
Shift drip campaigns from emails to WhatsApp for 70% higher open rate and 60% sales funnel growth.
3. Improving customer experience with real-time 3-way communication
The moment a bot can't answer a question, it should be able to handover the conversation to a human in real-time. It’s called 3-way communication.
4. Qualifying leads in real-time with AI-predictive intelligence
Let AI-powered virtual assistant automatically capture, qualify, and segment leads for you in real-time.
5. Conversational ads using WhatsApp
Once someone clicks on your ad, it can directly send him to the messenger bot. AI bot can then identify the intent, preferences, and ask several qualifying questions in a friendly manner.
Top 3 takeaways from the webinar
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Conversational AI connects customers with businesses, answers questions, and runs campaigns to help customers via multiple digital platforms.
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Businesses across the globe have already adopted conversational AI on messenger platforms to increase their conversations and conversions.
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AI-enabled WhatsApp Virtual Assistant can answer more complex questions asked by customers at different purchasing stages.