Updated: Oct 20, 2021
With the digitization of communication, we have entered the era of instant gratification. Nobody wants to spend time listening to call-waiting tones just to connect with a business representative. This is why the use of chatbots has increased drastically in the past few years.
However, if you are still using an outdated chatbot platform or strategy, it can limit your sales conversions for sure. Thankfully, all the common chatbot mistakes can be resolved easily if you identify them in advance. So, here they are:
1. Your chatbot doesn’t provide clear information
Imagine this: You go to purchase a dresser at a nearby mall. At the furniture store, the salesperson recommends multiple dresser options you can get. You select one option, then ask whether that model is available in various dimensions. To this, the salesperson says, “But it’s on sale and has a great wood quality”. So, you come out of the shop without buying anything, because the store didn’t have the dimensions you were looking for.
The same can happen in the case of chatbots. Potential customers need specific information regarding your product or service to decide whether they want to buy it or not. But if the provided information is vague or unrelated, it would lose a customer’s interest in a snap. This is why you need an artificial intelligence chatbot that will accurately understand user intents and give the right information at the correct moment.
2. Your chatbot has no personality or name
For a chatbot to engage users and become recognizable, it needs to have a unique name and personality. Talking to a bot must feel like you’re talking to your friend. This is why technologies like artificial intelligence, machine learning, and natural language processing are much-needed companions of a chatbot. These technologies allow a bot to have a unique personality. Plus, you can give it a name aligned with your brand positioning.
The name of your chatbot should be easy to spell, say, and remember. The personality has to be consistent over time and across all the channels you want to integrate it with.
3. Your chatbot can’t remember users across all channels
Talking about a chatbot’s integration, you should ensure an omnichannel presence instead of multichannel. Most generic bots, when integrated with multiple channels, provide isolated services. This means that your bot would forget a user if he switches from your website to a social media platform. You don’t want this to happen. It would be irritating for a customer to tell his preference, name, and other information over and over whenever he tries to communicate with your virtual agent.
With an omnichannel conversational AI chatbot platform, you can seamlessly unify conversations with customers across all digital platforms. An omnichannel AI bot remembers customer conversations and continues on every channel with no interruption.
4. Your chatbot makes it hard for users to connect with human agents
Having an AI chatbot for website is a great choice, and most users enjoy getting quick answers from virtual assistants. However, there are some people and certain situations when human intervention becomes necessary. This is why you can’t keep a bot as the last option of communication for customer service.
Make sure you allow a user to interact with a human agent on the same platform whenever required. Instantaneous bot-to-human conversation handover is how you can deliver a top-notch customer experience in all conditions and keep the conversion ratio high.
5. You haven’t replaced your generic chatbot with a conversational AI platform
Smart businesses are going beyond chatbot with conversational AI. The advanced conversational AI platforms are more successful in amplifying marketing and sales performance than those outdated generic bots. They are easier to update and maintain, which allows you to stay with the market trends of customer service.
But the most valuable capability of conversational AI is its ability to identify the quality of leads in real-time. You can connect such a platform with your CRM and get a segmented list of qualified leads for marketing and sales teams to act upon.
6. You don’t have an AI chatbot integrated with WhatsApp
WhatsApp has 2 billion active users all over the world. So, it would be a huge mistake to not including this platform in your chatbot strategy. You can centralize your entire customer service, marketing campaigns, and sales efforts around WhatsApp with a capable conversational AI.
You need a chatbot with the right technology and clear objectives. From automating customer communication to increasing your sales and bookings, it is all possible with ORAI as your AI partner. In short, we have the right platform to empower your digital marketing objectives.
Contact our experts to assist with a conversational AI strategy today. See our AI bot in action through a FREE DEMO.
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