Updated: Jul 7
People who keep an eye on the Chatbot industry are witnessing an exponential rise in the intelligence of this technology. Chatbots are being coupled with Machine Learning (ML) and Artificial Intelligence (AI) that enhance the engagement level with users. AI-powered bots learn and understand the context to deliver highly impactful conversations. In short, chatbots have become more human in terms of driving conversations forward instead of breaking it into pieces.
Almost every industry is adopting intelligent chatbots, whether you look at Healthcare, FinTech, E-commerce, or Education. While the education sector has been reluctant to adopt advanced technologies in the past, universities, colleges, and higher education institutes are now eager to leverage the latest Chatbot technologies.
And, it has been possible because AI Chatbots brought excellent features to the table for the education industry. Let’s discuss those features in detail!
AI Chatbot Features for Higher Education Institutes, Universities & Colleges
A student researches for universities, colleges, and higher education institutes with a wide range of questions. “How can I register?”, “What courses are available?”, “Which courses are suitable for me?”, “What is the eligibility criteria?”, “Can I attain financial aid?” and many other queries come to mind of a prospective student.
AI Chatbots can answer these questions immediately and efficiently, so students can avoid reading a long FAQ document. This instant response improves student experience, generates quality leads, and reduces the bounce rate as well.
Here are more features of AI Chatbots creating a buzz in the higher education industry:
1. Instant Query Solution
A student who is looking for admission can seek guidance via different platforms such as Facebook, Instagram, Linked In or the official website of an institution. A well-integrated AI Chatbot can answer queries in any and every platform regarding admission procedures, scholarships, fees, eligibility, and more.
Instead of scrolling web pages, students can simply ask their questions to an intelligent Chatbot for an instant and relevant answer. AI Chatbots can even schedule a chat or call with a counselor.
2. 24*7 Customer Assistance with A Chatbot
With all digital channels at disposal, a student can choose any time to ask queries. Traditional 9 to 5 customer assistance doesn’t seem effective for universities and colleges anymore. Instant assistance has to be present all the time. If your website’s live chat feature goes offline at any moment, it will frustrate many prospective students. And, frustrated students are likely to leave your site and lose interest in your institution.
What is the solution?
Implement an AI Chatbot, and you will allow students to receive 24/7 assistance, upgrading student experience by multiple notches. Your chatbot will build and enhance institutional credibility with each resolved query. This will also take away a lot of pressure from your human live chat representatives and make customer assistance cost-efficient as well.
3. Qualified Lead Generation
Relevance is a big factor when it comes to attaining traffic on your university website or admission landing page. You might get huge online traffic, but conversion rates can still be low if those prospective students aren’t looking for the courses you offer. At the same time, you will lose your relevant traffic as well if the concentration is solely on generating leads with promotional content.
AI Chatbots beautifully merge student assistance with lead generation through effective conversations. Students get all their queries resolved, which increases the number of qualified leads rapidly.
4. Cost Per Lead Reduction With Chatbot
With a dual ability to help students and generate qualified leads, an AI Chatbot can reduce cost per lead for your education institute. After satisfying the needs of an individual, AI Chatbot can politely request for registration.
5. C.R.M Integration & Dashboard
When an AI Chatbot contains an interactive and visualized dashboard, you get to monitor every chatbot-visitor conversation in detail. You can prioritize leads by comparing their qualification, pain points, and demands. Integrate this database with your university’s C.R.M., and it will give you in-depth indices and metrics related to campaigns, site growth, conversion rate, and more.
6. Chatbot On Landing Page
Most prospective students would prefer an AI Chatbot conversation instead of lengthy contact and registration forms. Adding an AI Chatbot to your landing page can boost conversion with crisp and instant information.