Updated: Oct 20, 2021
If you ask business owners, what their biggest challenge is in the digital world- the answer would be related to capturing and qualifying leads without spending too much money.
While businesses didn’t know how to automate lead generation before, Artificial Intelligence or AI has made things clearer now. The whole process of marketing and sales can be automated using an AI-powered chatbot for lead generation. And, that’s because of the quality of support it provides to your existing and potential customers.
It’s simple, if you want to understand a chatbot’s importance for lead generation, you need to understand what it does to support your customers :
AI chatbots or Conversational AI bots deliver more than query support in terms of sales conversions. You will find out all about that right here in this post.
Why do You Need an AI-Powered Lead Generation Chatbot?
With the right conversational AI platform, your business can improve customer experience, marketing, customer support, and sales altogether. Bots enhance operational efficiency and increase cost savings. That too, with higher satisfaction delivered to customers.
The benefits of deploying an AI chatbot for business are:
1. Sales Conversion Automation
You can ensure sales funnel automation with conversational AI to prequalify captured leads in real-time. The quality of leads can then help to prioritize them for nurturing. This instant validation of leads increases the chances of conversions.
2. ROI Improvement
Businesses will save about $8 billion every year with chatbot deployment by 2022 – that's what recent research says.
Bots increase business opportunities with humanized, intent-based conversational experiences. Investing in them makes a huge difference in the overall quality of your customer service, marketing, and sales communication online.
3. 24*7*365 Availability
A conversational AI platform can stay active day and night to give immediate answers and engage customers. This way, you can ensure that all sales queries are resolved along with lead assessment and validation 24*7. AI bots identify and remember the preferences, intent, and behaviors of every customer, which amplifies the process of lead nurturing.
How to Leverage an AI Chatbot for Lead Generation and Qualification?
A perfect combination of lead generation strategy and an AI chatbot technology can open all gates of high-quality leads for your business. So, let’s discuss how you can build and deploy the best lead generation chatbot for exceptional results:
1. Understand Customers on a Deeper Level
Having a strong interaction is possible only when you understand a person. Similarly, if you want to communicate with your customers as a brand, it is important to understand them. This means you need to know their needs and interests on a personal level.
Integrating an omnichannel conversational AI bot can help you understand prospects on a deeper level. Plus, it can segment audiences and give valuable insights for your lead generation campaign strategy.
Conversational AI identifies the likes, dislikes, interests, and emotions of users to provide a more engaging conversational experience, which results in a greater number of leads.
You can use bots to conduct engaging surveys without boring your audiences with lengthy Q&A forms.
An AI-powered bot can flexibly modify its answers based on demographics, gender, interests, occupation, age, and other insights it gathers in real-time.
2. Segment Customers Smartly
With customer data collected 24*7, it won’t be difficult to segment your customers into meaningful personas. These segments are necessary, so you can design relevant automated nurturing campaigns for all kinds of leads.
An AI bot can bring automation to this process also. It remembers conversations with every user to keep a record of their preferences, previous choices, and products they purchase frequently. Using this, a bot can segment audiences on a personalized level and prompt the best-suited product or services.
3. Auto Assess and Qualify Leads
The best assistance given by a conversational AI platform to your sales team would be- automated lead qualification. It is an excellent way of finding out the best leads without wasting so many hours. Modern AI bots are designed to gather lead information and validate while interacting with a user. This way, your sales reps can conveniently prioritize leads with high intent of purchasing.
This automated assessment also means that you can increase the number of leads. Plus, your marketing and sales departments can enhance their productivity with higher numbers of appointments, service bookings, and sales closures.
4. Remove Contact Forms with Conversational AI
Long gone are the days when prospects were ready to fill up forms online. It is perceived as tedious and boring nowadays. It doesn’t engage your prospects at all, so, the chances of getting a conversion out of it can’t be more than 5%.
On the other hand, when you team up with the right kind of AI chatbot for lead generation, it can take your conversion ratio to 24% and beyond.
AI bots reduce friction between your business and a new prospect, and they streamline the data gathering process across all digital channels.
5. Use Chatbot Automation for Appointment Bookings 24*7
Appointment booking is a recurring process in healthcare, real estate, education, and other industries. Multiple requests can come through online channels to schedule meetings. You can provide an automated booking process for all of them with a capable AI-powered virtual assistant. Customers can book appointments, meetings, or consultation on your website, WhatsApp Business account, Facebook Messenger, and any other channel that you target.
How does it help your lead generation strategy?
You can book appointments even when your human agents aren’t available.
You can engage qualified leads 24*7 with an instant booking option.
You can notify customers about booking confirmation.
Your team can connect offline for further engagement.
6. Nurture Leads with Smart Answers given by AI Bot
Nurturing prospects is another important aspect of an online lead generation strategy. Without properly understanding your brand, products, and services, no customer would be interested in buying.
AI chatbots can take this responsibility as well. Many small and large businesses use conversational AI to educate prospects about their products, services, and business. This helps prospects in making informed decisions.
For instance, you can use drip campaigns on WhatsApp to broadcast educational and promotional messages about your products, discounts, offers, event announcements, and more.
Integrating your conversational AI bot with CRM will get you the data-driven view of every campaign you run to nurture leads. Hence, it will create a free-flowing lead management approach.
7. Enable Instantaneous Live Chat Transfer for Important Sales Conversations
Both AI chat and live chat is possible nowadays on a single platform. For instance, if a customer interacting with the bot on WhatsApp seems interested in buying, your sales rep can take over the conversation right there for instant conversion. This gives a balance of human touch to your chatbot automation strategy.