Conversational AI Strategy And Platform: Create A Foolproof Chatbot Strategy For Sales And Marketing
Updated: Jul 7
Using conversational AI, commonly known as AI chatbots, has become a popular way of growing business. Whether you want to gain more customers, build brand reputation, or engage existing customers, AI bots provide the most effortless way of achieving every sales and marketing goals online.
With a well-planned strategy, AI-powered chatbots are easy to adopt and leverage on a day to day basis. Here, we will help you with an AI chatbot strategy, which you can use as a Kickstarter for your AI-driven digital modern business model.
Why Conversational AI and Why Now?
Advanced AI bots are resolving customer complaints faster for 90% of organizations that use this technology. Millennials prefer positive interaction experiences with conversational AI that can engage them and resolve queries. Businesses all over the world are utilizing this technology to increase productivity, ROI, and automation without losing the human touch.
Conversational AI strategy is needed today because:
It magnifies customer experience with 24*7 assistance.
It can address any scale of inquiries simultaneously in real-time.
It can automate the process of capturing, assessing, and qualifying leads in real-time.
It can unify conversations across all digital customer touchpoints like your website, social media pages, and messenger platforms.
What Should a Conversational AI Platform Offer?
For an effective digital strategy, you will need a reliable artificial intelligence chatbot. It should come with advanced features and elements along with a customer-centric conversational flow. This would allow you to maximize the use of the platform for support, marketing, sales, and brand awareness.
Combining all that, you can look for these features in your best conversational AI platform:
Sales and marketing communication automation
Predictive intelligence regarding users’ intent, emotions, and lead quality
Unification of WhatsApp, Facebook, Google, and other platforms
CRM and ERP integrations
24*7 intelligent assistance via text and/or voice
How to Create Your Conversational AI Strategy?
A successful conversational AI strategy comes down to the quality of collaboration between a business and its AI partner.
Expert conversational chatbot strategists can help you identify the right goals, specific measurables, and map the road of leveraging a bot across all aspects of the digital performance of your business.
That being said, you can focus on the following factors while getting an AI chatbot strategy developed:
1. Your Audience
First and foremost, you need to profile your customers based on their persona. The ultimate goal of your strategy is definitely about enhancing customer experience, which would be possible only if they find your AI bot’s assistance useful and relevant. You should look closely into the anatomy of conversations taking place with customers across all digital channels. This will work as a guiding light to create a customer-centric strategy.
2. Your Goals
A strategy is not complete until you envision the desired end for it. Set goals based on actions you wish your customers and prospects to take after certain conversations. For instance, conversion can be your goal in lead acquisition and qualification. However, getting contact details from users won’t be enough for conversion. This is when you get to leverage the true value of conversational AI.