Updated: Oct 20, 2021
With WhatsApp becoming a mainstream communication channel, businesses started looking into marketing opportunities there. This gave rise to WhatsApp Business App to help small business owners interact with their clients and customers.
Then came WhatsApp Business API that started allowing medium as well as large businesses to send quick automated text messages to unlimited numbers of customers.
So now, if there’s any messaging app, business owners have their eyes on, is WhatsApp with 2 billion users across the globe. It has created a market of its own with a highly intuitive, fast, and secure user experience.
Making things further efficient, AI technology advancements now allow organizations to use a chatbot for WhatsApp business, so virtual assistants could naturally engage people on a large scale.
So, What’s an AI WhatsApp Business Chatbot?
In simple words, a WhatsApp chatbot interacts with humans to answer their questions. Artificial Intelligence (AI) has made such conversations highly effective, humanized, and satisfactory for users.
These bots are integrated with WhatsApp Business API to answer queries asked by your customers. Most issues get managed in real-time, while highly complex ones get transferred to your human agents instantaneously on the same chat platform.
This is why you can see businesses increasingly adopting WhatsApp business chatbot to boost their brand visibility, customer satisfaction, and engagement rate.
Benefits of AI-Powered WhatsApp Business Chatbot
WhatsApp, powered by an AI chatbot, creates a great opportunity for businesses to expand their customer outreach and deliver the finest quality of support and service. Below, you can find the benefits of WhatsApp chatbot divided into different perspectives:
1. For Customers & Clients
WhatsApp chatbot is highly beneficial for customers and clients:
Customers and clients can get their queries resolved instantly and initiate interactions with your business at any time.
The support from business stays available to customers and clients 24*7.
An AI-powered chatbot personalizes conversations, which enhances the quality and value of every interaction.
Business verification comes with end-to-end encryption along with identity and data protection.
They can find your business on a platform they are already using.
They already know how to use the application.
2. For Business Leaders
These are the benefits of having a WhatsApp business chatbot for people who own businesses:
Any size of business can utilize the platform, from small and medium businesses to large organizations.
The rich customer experience attained with WhatsApp chatbot results in higher customer engagement and retention.
Bots enhance customer relationships to build brand loyalty and awareness.
Omnichannel WhatsApp AI bot unifies all your business touchpoints online.
You gain the ability to broadcast news, notifications, and informational content in a personalized manner.
Scope of globalizing your business at any point in time using WhatsApp chatbot, as it's on an international platform.
3. For Marketing
Your marketing team can utilize a WhatsApp chatbot in many ways :
AI-powered WhatsApp chatbots enable marketers to send personalized, time-based messages to customers, which is called the WhatsApp drip campaign.
Generating and contacting leads become time-efficient and cost-effective.
Marketers can automate the customer journey through the marketing funnel.
It gets easy to personalize offers and discounts for potential leads or frequent users.
Marketers can send multimedia content to engage leads.
4. For Sales
After marketing, WhatsApp Conversational AI will support your sales efforts as well :
AI-powered WhatsApp chatbots provide instantaneous bot-to-human transfer, so your sales reps can convert a ‘hot lead’ into sales.
AI Chatbots stay there 24*7 to assist customers in buying-decisions, reducing the pressure from your sales team.
AI Chatbots can run promotional campaigns to transform ‘cold leads’ into ‘hot leads’.
It can share automated notifications regarding orders, appointments, and other updates.
Quick replies from an AI bot keep customers engaged throughout the buying journey.
Customers receive suitable and similar product details from AI chatbot, so your business can upsell.
5. For Customer Support & Engagement
Having a WhatsApp Business Chatbot benefits your customer support and engagement efforts too:
WhatsApp AI chatbots can answer both simple and complex queries for customers. Customers get instant answers to their questions on behalf of your organization through their interaction with a bot.
Whenever required, an AI bot allows a human agent to take over the conversation on the same platform.
A chatbot can share location pins of your store to help customers reach your shop.
Your team can use WhatsApp chatbot to conduct surveys and collect feedback from customers and clients.
How to Get Your AI-Powered WhatsApp Business Chatbot
Here’s a step by step checklist you can follow to get an AI-powered chatbot for WhatsApp Business:
Step 1 – Get yourself a verified WhatsApp Business API
We, at ORAI, handle the end-to-end process of getting you authorized with WhatsApp Business Verification. You get WhatsApp Business API with a ‘Green Badge’ branded account on WhatsApp.
Step 2 – Choose the right WhatsApp chatbot
ORAI has an AI-powered WhatsApp chatbot with exclusive features like 3-way conversations and drip campaigns. You can integrate our WhatsApp bot to every digital touchpoint like your website, Instagram, Facebook, Google Ads, and more. Plus, our AI chatbot supports 100+ languages and interacts in a humanized manner. It can even qualify your leads and filter them into ‘Hot, Warm & Cold’ leads.
Step 3 – Create a business-specific conversation flow
Our AI bot experts will customize the conversation flow, aligning it with your business model, industry, and brand persona.
Step 4 – Final testing, deployment, and implementation
ORAI becomes your WhatsApp AI partner, taking care of chatbot testing, deployment, and implementation. In fact, we stay connected with your internal team to ensure the successful operation of the bot every day.
Have more questions?
Now, you know how exceptional an AI-powered WhatsApp Business Chatbot can be for your business.
If you have questions regarding adopting this technology- feel free to contact our experts now. Or, request a FREE DEMO to see how WhatsApp Business API and AI chatbot work.