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Retailers can no longer afford to operate as they have in the past. The future of retail is all about customer experience. And, Conversational AI is the natural evolution of digital customer engagement. Retailers that don’t embrace AI will soon find themselves playing catch-up.
The rise of Conversational AI in retail is an industry-wide trend. More customers are engaging with businesses through multiple channels every day. As customers grow more accustomed to conversing with brands through text, voice, and chat, they are increasingly expecting more personalized, context-aware experiences in real-time.
Retail customer engagement leaders are constantly looking for ways to create more personalized, more relevant experiences for their customers.
How conversational AI is revolutionizing retail
Retailers are already starting to experiment with conversational AI, and the results are promising. For example, the UK grocery delivery company Ocado has used Conversational AI to create an omnichannel platform that allows customers to shop on their website or on Facebook Messenger, and get their groceries delivered.
How Retailers can use Conversational AI to Deliver Exceptional Experiences
Conversational AI is an exciting new technology that will transform retail customer engagement. The next generation of retail customer experience will be more personalized, more relevant, and more engaging than ever before.
The customer experience must evolve. These new channels are still in their infancy, but they’re growing fast. Over the next few years, customers will expect brands to offer self-service options via instant messaging or voice apps, chatbots, or other conversational interfaces.
Retail customer engagement leaders should prioritize exploring all the ways that Conversational AI can add value to their customer service programs. Tomorrow’s market leaders will be the retailers that use AI to deliver sensational self-service and empower agents to step up to the plate when they’re needed.
How conversational AI can change the customer experience
The most successful retail brands will be the ones that use Conversational AI to deliver seamless self-service experiences that empower their customers to accomplish tasks on their own.
Why Retailers Need to Embrace Conversational AI
The retail industry is quickly moving towards a conversational retail experience. This new paradigm will enable customers to access the brands they love in the ways they want to engage.
The current state of retail customer engagement is not sustainable. Customers are accustomed to having their questions answered immediately, whether they are shopping in-store or online. They are used to being able to access their favourite brands 24/7, so it’s no surprise that they are also expecting brands to have 24/7 availability.
The future of Conversational AI in retail
Retailers will be able to offer their customers the most personalized experiences possible, the kind that helps them accomplish tasks on their own and prompt them to seek out human assistance when it’s needed.
Customer engagement leaders should prioritize exploring all the ways that conversational AI can add value to their customer service programs. Tomorrow’s market leaders will be the retailers that use AI to deliver sensational self-service and empower agents to step up to the plate when they’re needed.
It’s time for retailers to build a better customer service strategy. The future of digital retail experiences lies in conversational AI.
To know more about AI-powered retail chatbots, you can call our experts. Or, let us arrange a FREE DEMO for you to show how conversational artificial intelligence works for retail businesses.
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Swapnil Jain
CEO-ORAI Robotics