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Conversational AI in Retail Industry: How Does it Help a Jewellery Shop?


ORAI's blog on Revolutionizing the Jewellery Industry with Conversational AI
Conversational AI in Jewellery Industry

Retail is moving rapidly towards conversational experience. All industries are undergoing digital transformation, including jewellery retail. The jewelry industry is growing faster than ever before AI and Machine Learning (ML) are driving digital transformation across all industries.


Customers have access to a wide range of quality, convenience, and services. The combination of technological innovations and India's expanding retail sector and the increasing use of eCommerce in India has made it possible to build a strong relationship with customers. Today's market leaders will include retailers that use AI to provide exceptional self-service and empower agents when needed.


To optimize customer journeys, online jewellery businesses must be digitally efficient. Because they can build detailed profiles based on customer preferences, and personal information, like past purchases, delivery addresses, and sizing, this allows them to optimize customer journeys. This will enable brands to provide faster checkouts and shorter wait times while ensuring better customer engagement.


The Convenience provided by Conversational AI

Conversational chatbots and Conversational AI platforms are becoming a comprehensive avenue for customers to save time and yet involve themselves to know or explore more.


Let’s look at the benefits that conversational chatbots provide to its Jewellery industry customers.

  • Automation

AI can automate many traditional processes in your jewelry shop. From cashier-less payments to contactless returns.

  • Schemes & installments reminders

An AI chatbot can remind customers about their installments and inform them of new schemes.

  • Joining Memberships

With an AI chatbot, customers can apply and get membership access or pass in a conversational manner.

  • Product search and discovery

AI chatbots can provide accurate search results to help customers find the products they are looking for.

  • Real-time digital shopping assistants

Virtual assistants that are available 24/7 can increase your sales by guiding customers through product discovery and checkout.

  • In-store Assistant

Deploy an in-store assistant chatbot for customers to make purchase decisions and alert floor staff when needed.

  • Personalized experiences

By deploying Conversational AI, it can deliver highly personalized and intuitive support throughout their shopping journey.

  • Omnichannel integration

Jewellery retailers can help customers navigate the buying process by deploying digital assistants across all channels.

  • Voice search

A chatbot can be a fantastic way to differentiate your brand from others by allowing voice-based product search and discovery.

  • Order Tracking

An AI chatbot that can track and update customers from the moment they place an order to the time of delivery.

  • Payment Assistance

Chatbots on WhatsApp can assist with the payment process. It can also answer payment-related questions of customers.

  • Tracking customer satisfaction

An AI chatbot will help you collect customer reviews and survey forms. These reviews can be analyzed to monitor customer satisfaction scores.

  • Loyalty Reward

An AI chatbot can help attract and keep customers happy who buy your products regularly with loyalty rewards.

  • Sending Offers & Discounts

With a WhatsApp chatbot, businesses can send offers and discount notifications to customers on the products they are interested in.

  • Promoting new products

Notify your customers about new product availability and arrivals to spark curiosity in the customer and increase their interest in the product.

  • Retargeting Abandoned Carts

Deploy a chatbot to remind your customers who have abandoned their purchase by notifying them.


Build your world-class customer experience with ORAI


Artificial intelligence is changing the jewelry industry. Digital transformation is here and now, and it's a huge mistake to ignore its benefits and utility. You can future-proof your company by investing in new technologies that will help you prosper without the pandemic.

As the online jewelry market evolves, so does the digital component. The digital aspect of the online jewelry industry will continue to evolve. It is essential that brands stay on top of technological advancements and continuously strategize to improve customer experience.

Deploy Jewellery Chatbot on your jewellery website to help customers with browsing the latest designs and jewellery concepts making shopping a more enjoyable and personalized experience.

ORAI Conversational AI Platform allows brands to implement and integrate omnichannel communication strategy over 20+ digital channels including WhatsApp and Instagram using a single API. Our passion is to empower business automated conversations. We believe that there is nothing more powerful than Personalized Conversations.


Click here to chat over WhatsApp. Or you can register for a FREE DEMO session right away.


Swapnil Jain

CEO-ORAI Robotics


Stay in contact with ORAI

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