Updated: Jul 8
With the arrival of COVID-19 crisis, the healthcare industry saw a massive change in consumer demands and habits. Now, more people are preferring online healthcare services for general consultation, wellness advice, and more. Online services are helping patients feel safer than visiting a clinic or hospital. And experts think this behavior is going to last in the post-pandemic world as well.
The changing patient behavior calls for new ways of Facebook healthcare marketing. Thankfully, Facebook Ads Manager now allows you to run Click-to-WhatsApp ads on Instagram and Facebook. These ads contain a “WhatsApp” button that takes people straight to your official business account on WhatsApp for chat, video calls, and more.
What does it mean for a healthcare provider?
Click-to-WhatsApp can prove to be the best healthcare ads to engage people in a conversation. WhatsApp is the most popular messaging platform, which will attract people who look for online health consultations.
With ORAI, you can prepare your healthcare services for this new way of patient engagement. We provide WhatsApp API and AI-powered WhatsApp chatbot to automate how you capture and nurture patient leads online.
Here, we have some lead generating healthcare advertising examples you can try with the Click-to-WhatsApp button:
1. Get a personalized quick brain health test now
Both kids and adults like playing games these days. So, you can turn a brain health checkup into a playful Q&A game over WhatsApp. A Click-to-WhatsApp ad can attract people for a small 10-minute game to test their brain health. And, you can capture leads in the process.
2. Click and get our exclusive $200 off coupon on our braces
Dentists usually get most of their customers via word-of-mouth. But Click-to-WhatsApp ads can bring dental patient leads from Facebook and Instagram as well. For instance, a dentist can promote exclusive discount coupons on dental care products such as braces. Similarly, other doctors can also gain leads via WhatsApp by giving potential patients some interesting offers on healthcare services and products.
3. We’ve made our joint pain treatment better
Now and then, doctors like to promote their upgraded services. Maybe you have a new treatment approach, medication, or facility you’d like to promote and get leads in the process. Well, a Click-to-WhatsApp ad can enable instant conversations with people who’re interested in buying those services.
4. Tell us your fitness goals and we’ll give you a perfect meal plan
People are very well aware of their fitness goals these days. And, they also believe in getting expert advice on how to achieve those goals. Hence, making your healthcare marketing conversational with WhatsApp buttons will help them get better services. For example, you can provide personalized meal plans for people by asking them a few questions regarding their fitness goals.