What is Hyperautomation And How It Helps In Sales Amplification


Hyperautomation is the top technology trend right now and ORAI can help you in sales Amplification using it.

First appeared in late 2019, the concept of ‘hyperautomation’ has swiftly moved up to the top trends of strategic technology. Gartner’s recent list of Strategic Technology Trends 2020 has hyperautomation as the number one strategy. So, it is obvious that business owners want to know what this is all about.


Here, we’ll help you find what hyperautomation means, its advantages, and its adoption strategy. So, let’s dive right in!


What is Hyperautomation?


Hyperautomation is a method of applying modern technologies, such as machine learning and artificial intelligence, to increase process automation. It is a technological strategy that combines multiple components. This way, you can automate various legacy processes in a centralized manner with sophisticated solutions.


In a nutshell, hyperautomation involves a strategic mixture of multiple automation technologies utilized to enhance and augment human capabilities.


How Hyperautomation Differs from Traditional Automation?


When talking about automation, tools like discovery bot, predictive intelligence bot, process automation bot, and data analytics bot come to mind. Hyperautomation creates an ecosystem of all such advanced technological tools to make a more organized way of achieving automation in business processes.


This way, you can have a comprehensive automation solution based on advanced AI, ML, and NLP to optimally perform various tasks and give improved outputs with little or no intervention from humans. Then, combined with the capabilities of humans, hyperautomation can enable an agile, well-informed, and data-driven way of running your business.


Let’s help you understand better with an example:


When using hyperautomation for sales, you improve the entire journey of a prospect allowing an automated ecosystem to help him find a product/service, get queries resolved, place orders, and avail post-sales services. Hyperautomation for sales multiplier means you can automate:


  • Customer Service

  • Price Comparison

  • Customer Information Storage

  • Sales Orders

  • Lead Qualification

  • Lead Filtration

And more!


A customer can choose a social media platform, click an ad, or reach out to your business via a messaging platform. The same AI bot stays available everywhere that remembers all previous conversations with the same person. Whenever needed, the bot hands over the conversation to a human agent to convert leads into sales faster. This is how hyperautomation is used for sales amplification.


Components of Hyperautomation


Gartner says you can enable hyperautomation successfully by empowering Robotic Process Automation (RPA) with AI & ML technologies. This gives the much-needed flexibility and power to automate on a larger scale.

Components of Hyperautomation By ORAI
Components of Hyperautomation

1. AI-Enabled Process Discovery


Using AI, a process discovery bot can identify the required processes and define necessary action automatically. This can increase the automation pace up to 5x. Hence, businesses get to achieve a more sophisticated way of identifying internal and external tasks.


2. AI-Enabled Document Processing


With the power of AI and ML, bots can enable smart document processing to capture, gather, and segment unstructured information. This helps to create highly intelligent bots that learn and adapt while working for your business online.


3. Robotic Process Automation Platform