Updated: Jul 8
Facebook and Instagram are giving plenty of marketing opportunities to auto dealers. Whether you want to promote a new vehicle or get potential leads for used cars, it can all happen with Facebook ads. All you have to do is pick the best possible strategy and create your content based on specific targeting.
One strategy in trend right now is- Click-to-WhatsApp Ads on Facebook and Instagram. Facebook Ads Manager now allows you to add a “WhatsApp” button to your ads to make them land on a conversational platform. That way, you can initiate a two-way conversation instantly to qualify leads, increase test drive bookings, and get more people to attend your next event.
With a WhatsApp chatbot ready to respond, you can use the following ways to run Facebook automotive ads with Click-to-WhatsApp buttons:
1. Like this car? Try it for 7 days. Book a test drive now
Tell people about your used vehicle models, features, and give them an opportunity to hold that car for certain days. Ask them to click on the WhatsApp button to book their test drives automatically. It will ease the process of managing all the bookings, as you’ll be getting bookings in huge numbers.
2. New launch! Be one of the first 24 owners
Launching a new vehicle model? Attract early bookings with a conversational ad on Facebook and Instagram. Ask people to give their information over chat and book an exclusive model from your dealership.
3. Looking for a used car? See our selection at rates you won’t say no to
Get more people to book test drives for your used cars by highlighting the unbeatable deals you have. You can even ask prospects to give their email IDs to you over WhatsApp to get a personalized offer.
4. Register now for your spot at our automobile launch event
Promote your upcoming vehicle launch event with Click-to-WhatsApp Facebook ads to simplify the process of registration. Give people special offers like test drives, photo op, advanced booking, and more. This will increase the ROI of your next auto launch event.
5. Your car needs service?! Book with us now for a flat 20% discount
Promote a discounted service for a limited time period during special seasons. These work exceptionally well for auto Facebook advertising in terms of quick service bookings. At the same time, you get a chance to win loyal customers via an engaging conversation on WhatsApp.