How To Use Facebook Click-to-WhatsApp Ads To Get More Insurance Buyers


Insurance policies are necessary, but pretty complex for many customers to understand. An insurance buyer looks for helpful information on various digital channels, especially social media platforms like Facebook and Instagram. So, Facebook ads and Instagram ads offer a chance for you to attract those information seekers with creative offers.

But, beyond a traditional Facebook Ad, what else can you do to get more insurance buyers?

How about conversational advertising with Click-to-WhatsApp ads on Facebook and Instagram! Facebook allows you to integrate your WhatsApp API into its Ads Manager to create ads with WhatsApp buttons. If you don’t know much about it, here’s a complete guide for you:

Click-To-WhatsApp Ads: Maximize Your Lead Quality and Digital Marketing ROI

Or, if you have specific questions about WhatsApp Chatbot for Business and WhatsApp Business API, chat with us now!

Moreover, we have 9 creative Click-to-WhatsApp ad ideas to help you utilize WhatsApp for business effectively.

1. Pick a policy and calculate the premium!

Give your potential insurance buyers the fastest way of picking policies and calculating premium with Click-to-WhatsApp ads. Automate conversations with a WhatsApp AI chatbot, so people can get all the information right after clicking on the ad.

Click-to-WhatsApp ads on Various Platforms

2. Answer 3 questions and we’ll recommend perfect health insurance for you

Choosing the right health insurance policy can be really hard for a person due to complex information. How about you personalize your policy recommendations with WhatsApp conversations! Ask people to tell their age, gender, and occupation and give them perfect health coverage options in return.

Click-to-WhatsApp ads on Various Platforms

3. Request an insurance quote over WhatsApp

With engaging messaging, you can give prospects a chance to request a quote using WhatsApp. Make sure you are able to provide them with a quote instantly to convert more leads into insurance sales.

Click-to-WhatsApp ads on Various Platforms

4. Compare all new 2020-2021 insurance plans as per your needs, starting at $9 per month

Do you have exciting offers on new insurance plans?! Strike a conversation with your prospects, giving them a reason to Click-to-WhatsApp.

Click-to-WhatsApp ads on Various Platforms

5. Ask your questions on WhatsApp and we’ll give you instant answers

People are always looking for an easy way to understand insurance products. So, if you give them a chance to ask their questions, they’ll definitely click on your Click-to-WhatsApp ads. You just need to have an artificial intelligence chatbot ready to answer all the questions coming from different prospects.

Click-to-WhatsApp ads on Various Platforms

6. Click to download your Will Kit for free

If you give your target audience a valuable resource via WhatsApp, they’ll gladly click on your ad. Once they reach your WhatsApp Business account, an AI bot can start conversing based on their intent to convert them into your customers.

Click-to-WhatsApp ads on Various Platforms

7. Click to lower your automotive insurance rate

Selling automotive insurance?! Attract more visitors to your conversational landing page by giving them a quick comparison of their insurance rate with others. Use AI bot to give personalized rates based on user-specific needs.

Click-to-WhatsApp ads on Various Platforms

8. Get your term life insurance in just a few minutes!

Tell consumers how fast you are in completing the whole process of selecting and buying term life insurance to stand out.

Click-to-WhatsApp ads on Various Platforms

9. Get your device insured in just 60 seconds!

Give the simplest way to get insurance coverage for daily use devices such as bikes, laptops, mobile phones, and other items. A few questions and several actions on WhatsApp can get prospects to the best-suited device insurance in no time.

Click-to-WhatsApp ads on Various Platforms


Get Your WhatsApp chatbot to Start Running Click-to-WhatsApp Ads!

Hopefully, these Click-to-WhatsApp ideas will help you create effective insurance ad campaigns.

To help you with the whole setup, we can provide you with a WhatsApp chatbot integrated into a WhatsApp API.

Let’s get in touch for a chat- click here!

Or, sign up for a FREE DEMO right away.


Swapnil Jain


CEO-ORAI Robotics

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