Updated: Jul 8
The platform is bringing changes to its standard terms of service for the use of WhatsApp Business for commercial purposes.
1. WhatsApp for Shopping
More and more businesses nowadays are using WhatsApp as an online store for conversational marketing and sales.
Hence, WhatsApp has come up with two new commercial services- Shopping Button and Cart. Customers can now explore your products in various options right on the chat platform. They can browse through carts and place their orders.
This new feature can help businesses easily manage orders and close sales faster than usual. They can fulfill customers’ purchasing demands on the WhatsApp Business account only.
Businesses with Instagram or Facebook Shops can also leverage them on WhatsApp. However, this feature is coming out at a slow pace and not available for Indian businesses as of now.
With new shopping features on WhatsApp, businesses can capture customers’ data and use it for a personalized experience and deliver intent-based ads on Instagram and Facebook.
Users will receive a message disclosing the collection of their information. However, there is no change in the policy related to Payments Data.
2. Facebook Hosting for WhatsApp Numbers
All BSPs/Business Solution Providers and WhatsApp Businesses will be able to choose to host their WhatsApp numbers via the hosting services of Facebook. This update has been introduced to ease the process of implementing WhatsApp for medium and even small-sized businesses.
Aligned with the standards, Facebook will gain the ability to use the processed messages for companies that choose its hosting service. It will do this as per your instructions or on your behalf.
In simple words, Facebook is not going to use the processed messages directly. Businesses can decide and opt-in for the same to start using messages for marketing objectives such as Facebook advertising.
A message on the WhatsApp chat label will appear with the privacy information, ensuring transparency regarding the end-to-end encryption of chats.
What will Stay the Same as Before?
1. Privacy of Personal Chats
The privacy and security of personal messages of users will remain the same. This